Everlasting Footprint (EF) is a responsive website and platform for preserving and sharing life stories
Role: As the sole designer, I worked closely with the CEO and developers to bring EF from early concepts to market.
Responsibilities: Create user flows, wireframes, prototypes, high fidelity mockups, detailed UI, style guidelines and brand assets, facilitate brainstorming sessions and product reviews
To get an understanding of how the user would navigate the website, I created a user flow diagram for both new and existing members.
I then created a set of personas to get an understanding of the type of users and what type of content would be generated on the site.
To flush out issues around layout, information architect and flow, I designed a series of wireframes for the most prominent pages .
To create consistency across the site, I created a set of style guidelines and brand assets.
This was a content heavy project that required me to considered hundreds of use cases and complex journey mapping. This is an overview of most of the designed screens.
After applying the style guides and designing most of the site, I began redesigning the main content pages. These pages represent how I imagine the next iteration of the site looking.